simple websites
Smart,
for small
businesses
Starting from scratch or want to give your brand a new look? I build websites for health practitioners, small businesses and creatives. They’re simple to use, easy to update and built to grow with you!
Fjora Digital is a solo design studio led from a sunny desk in southwest London, shaped by years in UX, product design, and startup life across Norway and Australia.
LET’S WORK TOGETHER
I can help you
01
Launch a website that’s easy to manage and update
02
Build a mobile-friendly site with clean, thoughtful design
03
Create an online presence that truly reflects your brand
04
Optimise your site (SEO) and convert visitors into customers
Who I help
- MEDICAL SPECIALISTS
- NUTRITIONISTS
- E-COMMERCE SHOPS
- NON PROFITS
- CREATIVE MAKERS
- PHYSIOTHERAPISTS
- TUTORS
- FINANCIAL ADVISORS
- EDUCATORS
- EVENT PLANNERS
- COACHES
- THERAPISTS
- CHARITIES
- YOGA STUDIOS
- INTERIOR DESIGNERS
- AUTHORS & SPEAKERS
- AND MORE ...
ABOUT FJORA DIGITAL
Design that flows
I’m Silje, the founder of Fjora Digital. I help small businesses and wellness practitioners build clear, professional websites that don't just look good - they actually work.
My approach is rooted in 15 years of UX and product design. To me, a website isn’t just a digital brochure; it’s a living part of your business. I care about the "why" behind every button and the "how" of every user journey. I start with how people move through your site, ensuring it’s intuitive for them and easy for you to manage.
I know that building a website can feel daunting. That’s why I keep my process calm, considered, and collaborative. Together, we’ll create an online home for your brand that feels authentic, scales as you grow, and helps you turn visitors into lifelong clients.
SERVICES
Website design & UX services
Custom Squarespace build
I’ll design and build a custom Squarespace website that reflects your brand, connects with your audience, and is set up for growth and conversions.
Design update and refresh
DIY site feeling unfinished? Let’s rework the design, clean up the details, and refresh your site so it feels more like you and works better for visitors.
UX strategy and consulting
From medium-sized websites to larger organisations and creative teams. I can help shape clear user journeys, wireframes, and interactive prototypes.
Work
21 GIFTS - UX DESIGN - WEB DEVELOPMENT - DONATION MODULE - ECOMMERCE
DR ALASTAIR MORRIS - UX DESIGN - WEB DEVELOPMENT- SEO
YOGA MOUNTAIN RUN - UX DESIGN - WEB DEVELOPMENT - BLOG - SEO
MY NRMA - PROJECT MANAGEMENT - UX DESIGN - USER TESTING - PROTOTYPING
HOW I WORK
From idea to launch
A clear, structured process that keeps projects moving and makes collaboration straightforward from start to finish.
01. Discovery & direction
We begin by understanding your business, goals, and audience, so the design starts with clear direction.
02. Structure & flow
I map out the structure of the site — pages, content hierarchy, and user flows, so everything has a clear purpose and place.
03. Design & content
I design the site and develop supporting content. You’ll see and respond to real drafts early, so we can refine together.
04. Refine & build
We iterate on the design, fine-tuning layout, messaging, and details. The site is then prepared so it’s easy to update, maintain, and grow with your business.
05. Launch & handover
Once everything is approved, your site is ready to go live with a clear handover so you feel confident managing it going forward.
HOW FJORA USES AI
AI supported,
human-led design
FASTER EXPLORATION
AI helps speed up early wireframes and idea generation, so we can test directions and align sooner.
SMARTER STARTING POINTS
AI-assisted copy and content drafts make it easier for you to react, refine, and move forward.
SUPPORTING VISUALS
AI-generated imagery can be a practical option for small businesses without the budget for professional photography yet, giving the site a strong visual starting point.
